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There is much more to Saudi Arabia than you might have considered. This is a young and vigorous country (50% of the population is under the age of 20), with a growing professional and middle class society of brand-conscious consumers. This international community seeks a wide variety of high quality consumer products to enhance their lives. So whether you are marketing packaged foods, household products, personal care items or any other fast moving consumer goods, the Saudi population represents prime prospects for your brands. They know and care about the quality and benefits of the goods they buy, including product performance, as well as health and nutritional benefits.

  • Saudi Arabia is the Middle East's largest consumer of imported food products – nearly $7.2 billion worth annually.

  • Saudi Arabia is the largest market of the Gulf Cooperation Council (GCC) countries.

  • The Kingdom is the largest GCC importer of U.S. goods – $6.2 billion in 2001 – and the 20th largest import market in the world.

  • Saudi has the largest Gross Domestic Product of all GCC countries, with sustained growth of more than 8% annually.

  • Commercial development in the country is fueled by economic stability and business-friendly policies.

  • Dollar-linked currency presents almost no currency risk.

  • KSA offers economic diversity – since 1970, the non-oil sector portion of Saudi’s GDP has grown to more than 70%.

  • Saudi’s low inflation rate (1.4% in 2002) preserves consumers' purchasing power.

  • Rapid development of urban areas continues to drive Western-style consumer trends and a demand for branded products.

  • There are more than 32,000 retail grocery outlets nationwide throughout the Kingdom of Saudi Arabia.

  • Retail grocery outlets range from large supermarkets and club stores to local grocery stores and smaller food shops.

  • Supermarkets are often found in shopping malls, influencing consumer patterns and expanding brand reach and exposure.

  • Western, Arab and Asian expatriates help stimulate demand for international products and world-class brands.

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